By Br. Clarence Watts
Social Communication
AFM Province (Southern Africa)
Greetings from rainy Rome. Today's session focused on moving the Salesian Bulletin from print to the digital world. How do we attract new readers because the world is a digital world. Young people "live" in the digital world and so the Bulletin must adapt to these new realities. It is not so much a matter of migrating all of the content to the digital platform but using creative ways of bringing some of the content onto platforms such as Facebook, Instagram and YouTube. Nicola Zamperini and Sandro Cristaldi really gave us a good reflection and ideas on how to harness the digital platforms. Some stats that support the embrace of the digital space: 57% of the world's population have internet access, 67% are mobile users, 45% are present on social media. [January 2019 stats]. People spend on average 6hrs on the internet. What is printed has limited timespan but that which is on social media has a longer time span. We are not saying get rid of the print version but to capitalize on what the digital space offers and expand the Salesian charism in these spheres.
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